New international clusters at MHK aim to leverage strengths and increase efficiency.
The MHK Group is one of Europe's most successful collaborative organizations in the home, kitchen and sanitary industry. In its more than 40-year history, it has always outperformed the market. In 1992, the MHK Group established its first foreign subsidiary, MHK Netherlands. This was followed by Belgium, Spain, Austria, Switzerland and most recently Great Britain. The partners of the six national MHK companies now generate about 50 percent of total sales in the core kitchens segment.
Against this background, the MHK Group continues the expansion of European markets and the internationalization of the Group. "Austria, Belgium and the Netherlands are our strongest markets," summarizes Volker Klodwig, CEO of the MHK Group. "However, Spain and the United Kingdom have also become more important in recent years." And considering, for example, the importance of a fairly small country like the Netherlands for the Group, it is almost inevitable that market penetration must also be further increased in densely populated countries like the United Kingdom and now France.
The Dreieich-based company believes it has a good chance of achieving this, as there is currently great potential to make a difference with its areas of expertise and actively shape markets in the interests of all member retailers. The CEO of MHK refers to the range of services offered from the company. Many services that have been successful in Germany for decades could also be an integral part of the portfolio in the foreign companies, especially through centralized settlement.
In addition to expanding and intensifying its activities on the European market, the MHK Group intends to make even better use of existing synergies. "We will set up foreign organizations in new clusters in the future," reports Volker Klodwig. The goal is to leverage strengths across the board and significantly increase efficiency. The new MHK BeNeLux Cluster is established on Jan. 1, 2024. The new organizational structure will be led by Jeroen Geerling as Managing Director. He has been responsible for this position at MHK Netherlands for eight years. Joeri Poelmans will remain in charge of the specialized kitchen business as Sales Director Belgium. Ivo Metz, long-time Marketing Director in the Netherlands, will also assume this role for Belgium and will also be the point of contact for REDDY Sales and Marketing.
In addition to the kitchen market, support for bathroom designers should be further expanded internationally. In the Netherlands, partners are already supported with various services and their own successful sales concepts such as "Bad & Body." This is also a possible approach in other countries as a further option to expand the market and exploit cross-selling potential.
"The intensification of markets and thus the expansion of the partner network is one side, the other side is the procurement side. Here, too, we have great ambitions to meet the increased demands of retailers and buyers," said Volker Klodwig, describing the plans with a view to the further development of the entire Group. The goal is to expand the brand portfolio and include new, international brands. With the combination of internationalization, diversification and his systems expertise, MHK's CEO is optimistic about the challenges facing the Group and the industry as a whole at the beginning of the new year.
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