Beko

Our story begins in 1955, at the time when white goods became a fixture in every household. Since then, we have become Europe's favorite brand of freestanding home appliances.

For the past 20 years, we have focused on innovation to make our customers' lives easier and healthier. The ease of use and practical technologies of our products have made us the fastest growing brand in the European market.

400+M Satisfied customers

We have built on our 60 years of experience and innovation, leading to...

• 30K Employees
• 130+ Countries
• 22 Factories

Our goal

Our goal is to enable new generations to live healthier lives. We focus on developing products that encourage healthy lifestyles, from kitchen appliances that preserve nutrients to refrigerators that preserve food better for longer. Our products save you time and effort, so you can put that time into yourself and your family.

To further expand our goal, we established partnerships with the world's leading health and sports organizations, such as UNICEF and the Fenerbahçe men's basketball team. This brought exclusive knowledge and influence within our reach to encourage children and parents to choose a healthy lifestyle.

Our first global initiative to fight childhood obesity: #EatLikeAPro

By 2025, 70 million children worldwide will be obese. That's why we launched a global initiative in 2017 to combat the dramatic rise in childhood obesity around the world: Eat Like a Pro, or "Eat Like a Pro.

The #EatLikeAPro campaign is all about how the world's biggest stars got where they are by using all the health benefits to optimize their performance.