Opening Experience Center in Eindhoven

All products visible for best choice

Franke recently unveiled its brand new Experience Center in Eindhoven. Located in the heart of the city, close to both the PSV stadium and the central railway station, this accommodation is not only the new sales and marketing office, but also a representative space where customers can experience Franke Netherlands' extensive product portfolio.

This step is part of a larger transformation process at Franke, which includes the recent acquisition of the Swiss WESCO Group. With this, Franke is strengthening its position in air quality technology and further building on its core competencies in both the Swiss and German markets.

Renewed brand identity

The showroom is a tangible expression of Franke's renewed brand identity and vision. Maik Janssen, sales manager Home Solutions Franke, emphasizes, "About 90 to 95 percent of our product range is visible here. The showroom is intended for consumers referred by our retail partners, but we will also offer training. This will allow us to convey our story and our specialties even better." Maik expresses satisfaction with the large turnout at the opening, which included media, retailers, peers and architects. Franke sees this new phase as an opportunity to speak out more about the qualities the brand holds.

A showroom full of inspiration

Visitors to the showroom are immersed in the world of Franke's kitchen technology. There they discover product families, materials and unique combinations that can complete a kitchen. From sinks, faucets and range hoods to ovens, hobs and accessories - Franke offers complete residential kitchen solutions that meet evolving needs
of modern households.

Colors and combinations

The showroom additionally presents a palette of new colors of faucets and sinks, ranging from primary shades to contemporary secondary colors, which perfectly complement the brand's updated look and feel. These colors have been carefully selected to create a fresh, modern ambiance that fits seamlessly with Franke's brand image. Moreover, the showroom allows you to combine designs and materials, which can have tremendous visual appeal.

Forward-looking brand strategy

The showroom, a key element within Franke Home Solutions' "Great Stage" campaign, is designed to show in a visually impactful way how Franke's innovative products and systems can transform the heart of the home. Franke Home Solutions offers smart kitchen systems and integrated solutions in exclusive design and with Swiss quality. The showroom gives visitors an experience in which they can discover how these solutions contribute to a smart and sustainable living environment.

Visible consulting

Maik concludes, "Franke wants to raise our profile even higher in the coming period and speak out about what we are good at. The showroom and our recently expanded capabilities, such as Mythos faucets, underscore that we are ready for the future and can serve our customers even better. Today's consumers feel the need to make their own choices. However, retail does not always manage to show this properly in their showroom as well. Then this showroom is a godsend. The visitors get answers to all their questions and we can discuss with them the specific wishes and give them the best advice. The products can then be ordered by the retailer. In this way we create the best advice for ultimately a satisfied customer."