Platform about design and technology in the kitchen, home, and bathroom industry
The Bruynzeel kitchen: impossible to imagine many Dutch households without since the 1930s. DKG, the parent company of Bruynzeel Keukens, among others, is therefore the largest kitchen manufacturer in the Netherlands. About 100,000 kitchens are produced each year at the Bergen op Zoom factory: from elegant design models to functional built-in kitchens. What they all have in common is their extremely sustainable production - which includes the use of water-based uv lacquer from Austrian paint and lacquer manufacturer ADLER.
Under the DKG umbrella are two traditional kitchen brands: Bruynzeel Kitchens, founded in 1897, and the Keller brand, which has been around for some 90 years. The modern factory in Bergen op Zoom is the heart of both brands. Here, only a small museum, in which some kitchens from days gone by are on display, is a reminder of the long tradition. Indeed, the factory itself and the spacious 2021 office building house a modern, efficient and above all sustainable kitchen production, with circularity at its core.
DKG is particularly successful in the project sector. This industry brings interesting challenges. In apartment complexes, for example, it is important to furnish the available space functionally and efficiently, while at the same time the kitchens must be able to withstand rough handling. On top of this, production times are often short, especially when a kitchen must be replaced when a new tenant moves in. DKG can produce and install the appropriate kitchen within ten days, because the company not only produces the kitchen, but also provides it with a worktop and appliances - as well as being able to install the kitchen. Thanks to a sophisticated production and logistics concept, this is possible without much storage space: each kitchen is produced only after the order is received. Customers can choose from around 2,000 different standard and special color tones.
How is so much flexibility and versatility possible? Thanks to a modern paint shop, an excellently trained team and close cooperation with ADLER, on whose products DKG has relied for years. About 5,000 parts are painted every week, most of them in the fully automated uv-painting plant. For colored surfaces, DKG uses ADLER's water-based uv-coating Pigmolux HQ. This offers exceptionally high mechanical and chemical resistance, so that even surfaces that have to endure quite a lot are optimally protected. The coating also scores points for its especially fast setting and excellent adhesion - even on the aluminum handles, which can be painted in the same color tone as the kitchen. For the transparent finishing of oak, DKG uses ADLER's colorless Multilux system.
Under the leadership of team leader Jaap Hellemons and in close cooperation with ADLER, DKG's lacquering department has optimized the lacquering process to ensure high surface quality and efficient production. All special color tones can be made directly at the ADLER Benelux facility in Heeze and delivered within one day. The paint installation and the coatings used are perfectly matched, so lead times are short - and because color tones can be changed within three minutes, small batch sizes are not a problem. For consistent surface quality, temperature and humidity in the paint room are automatically regulated. Finally, DKG's quality management, consisting of seven employees, subjects each part to a thorough inspection before further processing.
DKG's success is based on several pillars, two of which are top quality and efficient production. The third and perhaps most important is a consistent focus on sustainability: from the materials used and the production process to the delivery of the kitchens, partly by electric trucks. In the long term, the company wants to produce the kitchens completely circular. A new, biobased kitchen model gives a foretaste of this: this kitchen furniture is made of MDF boards made of 100% recycled wood, and the binders and coating materials used are biobased. The handles are also made from recycled marine plastic. But circularity is also sought in all other kitchen models. For example, old kitchens are taken back, disassembled and recycled so that new wood fiberboards can be made from them. "At DKG, we set the bar very high when it comes to sustainability, and we demand the same from all our suppliers," emphasizes Jos Wennekes, Purchasing Manager at DKG. ADLER's UV coatings contain no harmful ingredients, have an extremely low VOC content and are produced in a climate- and resource-friendly way. This makes ADLER's coatings the perfect finish for DKG's kitchens - in any color, but always completely green.
With around 730 employees, ADLER is the leading manufacturer of lacquers, paints and wood preservatives in Austria. The family business was founded in 1934 by Johann Berghofer and is today in the hands of the third generation under the leadership of Andrea Berghofer. Every year, 21,000 tons of lacquer leave the plant in Schwaz (Tyrol) to customers in more than 30 countries around the world. In 2018, ADLER Benelux was founded in Heeze; in addition, ADLER has sales offices in Germany, Italy, Poland, Switzerland, the Czech Republic and Slovakia.
Since 2018, ADLER has been one of the first companies in its industry to produce 100% climate neutrally. Using a wide range of measures, ADLER has been able to minimize its carbon footprint. ADLER offsets unavoidable residual emissions through recognized climate protection certificates, thus helping to finance new climate protection projects.
Louwers Mediagroep
Schatbeurderlaan 6
6002 ED Weert
© 1987 - 2025 Louwers Media Group.
