Proactive business provides an edge

One step further every year

The kitchen industry is competitive and competitive. This keeps the industry sharp and it's better for consumers anyway. Retailers need to follow these developments closely. Not everyone has time for that, and that's where players like DER KREIS Nederland, the European purchasing and marketing organization in the kitchen and sanitation industry, come in. DER KREIS Netherlands never stands still and offers their members numerous tools.

These are crazy times. Now that everything is back to "normal" after the pandemic, the kitchen industry is looking for a new zero point. DER KREIS ensures that entrepreneurs are supported during such periods, by offering the right tools, among other things. This allows retailers to continue doing what they do best. Selling kitchens!

Full package

DER KREIS joins all forces so that everyone can benefit from and with each other. In the past, organizations like DER KREIS were simply considered purchasing organizations. Today, however, the package goes far beyond joint purchasing. It now offers comprehensive support that closely matches the specific needs of the entrepreneur within his organization.

The entrepreneur has the freedom to choose from a variety of options, each aimed at strengthening both himself or the company. This can range from the use of private labeling, with which an entrepreneur distinguishes his organization from the competition, to the implementation of concepts. Moreover, within DER KREIS and sanitary branch My BAD, there are connections with various parties, making it easier for entrepreneurs to optimize their business operations. From an optional central payment system to a complete unburdening in the area of marketing communications. With the aim of increasing the entrepreneur's return and strengthening his position in relation to the competition.

Developments

DER KREIS thinks proactively about market developments. For example, The Kitchen Art Studios includes entrepreneurs who offer their visitors a complete living experience in the form of a kitchen. The label's popular phrase "We Imagine Your Style" is right up these participating entrepreneurs' alley. This can also be seen in the TV program "From Living Villa to Dream Villa" in which The Kitchen Art Studios participates. 

Within the Keukenspecialisten.nl concept, DER KREIS demonstrates its marketing policy through strong online performance as well as regular participation in the SBS6 program "De Grote Huisverbouwing. In addition, the theme of sustainability in the kitchen is marketed under the "Enviroo" label. Here, DER KREIS translates a complete kitchen into an economical variant to give its entrepreneurs an additional selling point.

Embracing sustainability

In 2019, they first talked about a new building at DER KREIS Netherlands. The organization was in need of a new office of this time in which DER KREIS could grow and have the space to further pursue its mission and vision. In addition to a more spacious office, more than 20 kitchen and sanitary cages have been realized in Hattemerbroek on approximately 500 m2, housing more than 60 suppliers. In addition, the building has also been designed entirely with sustainable materials and equipped with solar panels. All with an eye on a greener future. A future for which DER KREIS seems to be ready.