REDDY Küchen begins the second half of the year with Powerdays, new ideas and lots of enthusiasm

The partners of REDDY Küchen are entering the second half of the year with great vigor. As part of the Powerdays, which took place in Vienna last week, the MHK franchise system presented its more than 130 guests from Germany, Belgium and the Netherlands with an advertising campaign that will further strengthen the ongoing anniversary campaigns and image of the popular franchise kitchen brand. "We will collaborate with the largest Dutch housing portal www.funda.nl", reports marketing director Ivo Metz of REDDY Keukens. With a visitor count of one million per week, Funda not only has a large reach, but also appeals to exactly the REDDY target group with its content from the housing and residential sector. "This allows us to get our messages about buying a kitchen from REDDY to exactly those users who are most interested in it. This means less waste and greater relevance. In addition, digital advertising makes it possible to accurately track and analyze the impact and success of campaigns. "This allows us to optimize more precisely and plan campaigns more effectively," Metz emphasizes.

The new image film, which was presented to guests at MAK, the Museum of Applied Arts in Vienna, also contributes to the image of a modern, versatile and entertaining brand, and can also be used by partners in future communications - both on the website and on social media channels.

The REDDY Powerdays featured a special moment during the honoring of long-time partners. As REDDY partners from the very beginning, the team from REDDY Küchen Bad Homburg, among others, accepted the 30-year award. REDDY Managing Director Frank Schütz thanked the entrepreneurs for their commitment and emphasized, "Thanks to you, our franchise system can now look back on three decades of growth and success. You not only give REDDY Küchen a face locally. The partnership based on cooperation with you makes our concept practical, market- and customer-oriented."

In a city like Vienna, in addition to the conference, there were many opportunities to talk with colleagues from Germany, Belgium and the Netherlands, make new contacts, toast to thirty years of shared success and, according to the anniversary motto "Wir sind REDDY!", look ahead into the future with enthusiasm.