Increasing need for 'Passione in Cucina' in the Netherlands as well

What message can the kitchen retailer convey to consumers?

For over 25 years Boretti has been bringing the Italian lifestyle to the Netherlands. With a rich history in kitchen appliances, the company therefore stands for high-quality products, (of course!) Italian design and undiminished 'Passione in Cucina', which can best be described as the ultimate predilection for the Italian culinary lifestyle. The taste of the Italians, the characteristic passion with which they live life and the leading role that qualitative Italian design plays worldwide, are core values that Boretti propagates in all its products. Holland is by definition enthusiastic!

Boretti has been breathing these core values since the company began developing the heart of the kitchen - the stove. From classic to modern, gas or induction, single or double oven and in different colors such as matte anthracite, stainless steel and glossy black. Boretti has a wide range with many different options so that there is always a suitable choice for every kitchen. Because, everyone should -as far as Boretti is concerned- have the chance to actually embrace "Passione in Cucina"! Boretti stoves therefore not only offer many possibilities and ease of use, but are above all a valuable addition to bring the Italian atmosphere to any kitchen. Thanks to the choice of single or double oven, every consumer will find the stove that suits him. Totally based on the wishes and needs while cooking.  

Flexzones or Dual Fuel

Cooking zones with multiple functions appear on both Boretti's induction and gas ranges for even more convenience. The induction stoves are equipped with four or five cooking zones, with the latter also featuring two flex zones as standard. This is therefore perfect for larger pans or, for example, grill plates. 

Furthermore, the brass gas burners of the gas stoves not only have a rich appearance, but also get hotter. This makes the burners more durable than regular gas burners. Because the brass may be lightly sanded and rubbed up, you keep the burners beautiful for a long time. There is also the option of choosing a gas burner with Dual Fuel, which allows you to use the burner as both a wok burner and a simmer burner. 

Toscana

Boretti's Collezione Toscana offers a range of range stoves where authentic Italian design and culinary passions come together. These are designed to bring not only the taste of the Italians to the kitchen while cooking, but also precisely when the stove is not in use. With the beautifully designed range stoves from the Toscana line, you always imagine yourself in Italy from the comfort of your own kitchen. A feast for the eyes: the passion is tangibly visible!

Milano

Harmonious design, clean lines and accessible luxury come together in Boretti's Collezione Milano. From the solid knobs and sturdy handles to the extra-large oven with 120-liter capacity, the Milano range stoves offer a modern look and capabilities to take any culinary experience to the next level. The range stoves from this line also perfectly match the wine climate cabinets from the same line for the perfect aperitivo moment.

Five-year warranty

The company provides a standard 5-year warranty on all its range stoves. In the showroom of every kitchen specialist store, this is therefore a nice additional selling point. Because the message to the Dutch consumer who consciously wants to choose for 'Passione In Cucina' has thus become even clearer: you can enjoy a Boretti stove for a long time without worries.