Some 30 years ago, Dutch kitchen brand Pelgrim was one of the first brands to launch a line of built-in dishwashers. This month, the 1 millionth dishwasher will be made in the Pelgrim factory, equipped with innovative features such as FanDry and Smart technology.
Johan van Gompel, Business Manager at Pelgrim and with the company for 33 years, remembers well when the first dishwashers were sold in the Netherlands. 'Back then it really was a luxury product, back then 2 out of 10 households had a dishwasher, now almost everyone does. A big difference is that dishwashers are now more spacious, more energy efficient and also much quieter.'
In 1992, Pelgrim was the first brand to launch an integrated dishwasher on the Dutch market, causing explosive sales numbers. Since then, there have been many ongoing developments. Pelgrim's latest dishwasher line can be set using a smartphone or tablet, and FanDry technology ensures that everything, even plastic, is completely dry. In addition, there are models that take care of the right dosage of detergent themselves with AutoDose.
To give extra publicity to this milestone, Pelgrim is organizing a festive promotion. Everyone who buys and registers a Pelgrim dishwasher between July 1 and August 31, 2023, will receive a lottery ticket from Lot of Happiness with which they have a chance to win cash prizes of up to 1 million euros. Lot of Happiness fights for fair opportunities for every child and will donate 50% from every deposit to a children's charity such as CliniClowns, Kika and Make-A-Wish Netherlands. For more information visit www.pelgrim.nl/1miljoen.
Pilgrim
Pilgrim has been at home in every kitchen for more than 100 years. The kitchen, the lively heart where cooking, laughing, eating, crying and celebrating takes place. Pelgrim wants to make it beautiful and easy in the kitchen, so that you have time to enjoy yourself at home. Because no matter how beautiful your kitchen is, at the end of the day it's all about how you use your appliances. Does the equipment have the functions you think are important? And do you know how to use those functions correctly? These are the questions the people at Pelgrim also ask themselves when designing and developing new kitchen appliances. That's just Pilgrim.
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